创二代革新营销模式
重塑家族传统企业
作为Vantage Sales & Marketing Sdn Bhd的董事经理，KC自豪地接过了家族企业的管理棒子，将其从传统企业转型为现代化的公司。身为创二代，KC经过多年的历练与磨合，铸就了卓越敏锐的商业眼光，了解现代的经营哲学和市场趋势，并且凭借自身的学习精神和务实态度，将公司业务推向全新的高度，是二代企业家的学习楷模人物之一。
在KC的领军之下，公司以全新品牌 VANTAGE为主打，专注推出自动门（AutoGate）、遮阳篷（Awning）和安全防盗门（Security Door）三合一的家居门户解决方案。公司自成立以来，始终秉持着“提升人们的生活品质”的理念，通过不断的创新设计和研发投入，为消费者提供便捷、高效的家居体验。从品牌塑造到市场布局，VANTAGE在短短几年内迅速扩展，并将品牌推上了全国广告牌，以卓越的品质和服务赢得了消费者的信赖。
转型短视频营销模式品销合一
颠覆传统产业
在KC的领导下，VANTAGE从最初不到10人团队发展到如今接近40人的规模。他面临着诸多挑战，包括管理、市场营销和企业整体战略。作为行业的新秀，KC选择通过拍摄视频、打造个人IP等现代营销手段，将品牌与更多消费者连接起来。他积极参与展会，并在短短三年内为公司赢得了广泛的市场认可。他坦言，整个过程中最具挑战的部分在于如何进行有效的变革，从生产工艺的改进到部门运作的优化，每一步都需要细心规划和稳步执行。
KC强调，一间比较有竞争力的企业是离不开持续的产品研发和市场洞察。他认为，新一代的接班人需要保持坚韧的意志和坚定的初心，面对质疑和挑战时，勇敢走出自己的道路。如想做出不一样的成绩，必须敢于打破常规。
展望2025年，KC的目标是保持VANTAGE产品的高端定位，同时开发更多创新设计，为消费者带来更多选择。通过不断优化产品和服务，他希望能够让每一位顾客在购买VANTAGE产品时，都能感受到独特的情感体验。VANTAGE将继续坚持“奢华且实惠”的理念，为更多家庭打造理想的家居环境。
Next-Gen Innovation
Transforming Family Businesses with Modern Marketing
As the Managing Director of Vantage Sales and Marketing Sdn Bhd, Yong Kah Loke(KC) proudly took over the family business, transforming it from a traditional enterprise into a modern company. As a second-generation entrepreneur, through years of experience and refinement, KC has developed and exceptional and keen business acumen, with a deep understanding of modern business philosophy and market trends. His learning spirit and pragmatic approach have propelled the company to new heights, making him a role model for next-generation leaders.
Under KC’s leadership, Vantage has launched a brand focusing on home entry solutions, offering a combination as 3 in 1 of Autogate , Awning and Security Door. Since its inception, the company has upheld the philosophy of “enhancing quality of life” by continuously innovating and investing in R&D to provide consumers with convenient and efficient home experiences. Through modern marketing tactics such as short video promotion and personal branding, KC has rapidly expanded Vantage’s market presence and earned widespread recognition.
Looking ahead to 2025, KC aims to maintain the brand’s premium positioning while developing more innovative designs, continuing to deliver a luxurious yet affordable home environment for more families.