In a fast-paced world, THE BEAN offers something rare: a meaningful pause. Since its founding in 2011, this Sabah-based specialty café has become a cornerstone of community, creativity, and coffee craftsmanship. As it celebrates over a decade of steady growth, THE BEAN is honored with the 2025 Brand of the Year Awards at the 13th International Prestige Brand Awards, recognizing its leadership in customer engagement, sustainable brand building, and social empowerment.
在这个节奏飞快的时代，THE BEAN 提供的不只是咖啡，更是一种有温度的“停顿”。自2011年创立于沙巴以来，THE BEAN 凭借独特的咖啡文化、社区连结与专业精神，逐渐成长为地方标杆。如今迈入第十四个年头，THE BEAN 荣获 第13届国际至尊品牌大奖之2025年度品牌大奖，表彰其在品牌经营、顾客服务与社会价值创造上的卓越表现。
THE BEAN specializes in high-quality, in-house roasted coffee, handcrafted beverages, barista training, and branded merchandise. But its heart lies in more than coffee—it’s a place where freelancers, digital nomads, and community members gather to learn, create, and belong.
品牌提供精品咖啡、自家烘焙豆、手作饮品、咖啡师培训及咖啡周边商品。然而 THE BEAN 的核心远不止于“卖咖啡”——这里是自由职业者、数码游牧族群与本地居民的聚集地，是一个融合学习、创意与归属感的共享空间。
Over the years, THE BEAN has built a strong membership base of over 2,000 in Sabah’s niche café market—an extraordinary feat. Their café has received 4.5 stars on Google with over 350 reviews. With low staff turnover and long-service awards since 2016, THE BEAN’s culture is one of consistency, respect, and long-term care for both team and guests.
在沙巴这样一个咖啡市场尚属小众的区域，THE BEAN 成功聚集超过2,000名会员，可谓不凡成绩。Google 上逾350条好评，评分达4.5星。自2016年以来，团队保持极低人员流动率，并多次颁发长期服务奖，显示出其对员工与顾客的高度尊重与长期承诺。
What sets THE BEAN apart is its authentic café experience—where customer service, branding, and community come together to form a lifestyle brand. Beyond Malaysia, it is now exploring café licensing opportunities in Japan.
THE BEAN 的最大亮点，在于它不只是开咖啡店，而是打造一种“有温度的生活方式品牌”。其客户服务、品牌形象与社群建设密不可分。目前，THE BEAN 正积极筹备进军日本市场，拓展国际版图。
Looking Ahead 未来展望
With digital nomads rising and third-space culture flourishing, THE BEAN is poised to expand its impact. Its vision remains grounded: to create jobs, foster belonging, and brew connections—one cup, one community at a time.
随着数码游牧族群日益兴起，第三空间文化蓬勃发展，THE BEAN 正在稳步扩展影响力。品牌愿景始终如一：创造就业机会、构建归属感，用一杯咖啡、一处空间，连结一座城市的心。
Connect with Us 和我们联系
Website 网站: www.thebeankk.org
Email 电邮: engkhin@gmail.com
Facebook: THEBEANKK
Instagram: @thebeankk