In recognition of his unwavering commitment to integrity-driven branding strategies and sustainable business impact, Motion Branding Sdn Bhd which founded by Weilling Tan Wei Loon has been honored with the 13th Asia Honesty Enterprise Award 2025.
凭借其始终如一地以诚信为核心推动品牌战略并实现可持续商业影响，由陈威綸先生创办的Motion Branding Sdn Bhd 荣获“第13届亚洲诚信企业大奖2025”。
Since founding Motion Branding in 2007, Weilling has helped countless SMEs and corporates reimagine their brands through the 3R Framework — Rebranding, Recovery, and Reinforcement. This framework goes beyond visuals, focusing on measurable results and sustainable branding transformation. Under his leadership, Motion Branding has served national councils, listed companies, and international institutions, including the ASEAN Institute of Chartered Bankers’Centre of Excellence.
自2007年创办 Motion Branding Sdn Bhd 起，陈威綸先生通过其3R品牌框架（Rebranding重塑、Recovery恢复、Reinforcement强化），帮助无数中小企业与大型企业重构品牌价值，实现可衡量、可持续的成长。他领导团队为多个国家机构、上市公司及国际组织提供品牌顾问服务，包括东盟注册银行家协会卓越中心。
Weilling’s approach is rooted in transparency and long-term value. He emphasizes educating clients on their real branding needs and rejecting solutions that only chase trends or short-term profits. His brand philosophy focuses on authenticity, originality, and respect for clients’ trust and intellectual property.
他坚持以“诚信”为品牌战略核心，从首次咨询开始即坚持透明沟通，拒绝一切“短期爆红”“流行跟风”式的方案，始终以客户长期利益为先。他强调原创、尊重知识产权，并视信任为最高荣誉。
Internally, he fosters a culture of accountability and excellence, positioning every team member as a brand custodian. Clients often return with referrals — a true testament that trust breeds growth.
在公司内部，他倡导“品牌守护者文化”，鼓励团队每一位成员对客户品牌负起长远责任。许多客户在体验到其专业与诚信后，主动介绍更多合作机会，形成良性增长。
Weilling’s accolades include being appointed National Branding Council Member for BNI Malaysia and named one of Asia’s Top 10 Most Promising Branding Consultants 2025 by Asia Business Outlook. He also holds a First-Class Master’s Degree in Business Analytics, reinforcing his analytical approach to strategic branding.
陈威綸曾获委任为马来西亚BNI国家品牌理事会成员，并于2025年获 Asia Business Outlook 评选为“亚洲十大最具潜力品牌顾问”之一，同时拥有商学硕士（商业分析）一等荣誉学位，展现其策略品牌背后的数据洞察力与分析能力。
Receiving the 13th Asia Honesty Entrepreneur Award 2025 symbolizes more than personal achievement—it highlights a new era where ethical branding is recognized as a cornerstone of long-term business success. Weilling’s win represents the rise of integrity-led leadership in the branding industry across Asia.
此次荣获“第13届亚洲诚信企业家大奖2025”，不仅是对陈威綸先生个人专业与努力的肯定，更象征着一个新时代的来临——在品牌界，诚信正逐渐被视为企业长期成功的核心。此项殊荣代表着“诚信领导力”的崛起，也为亚洲品牌行业树立了新典范。
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