In the ever-evolving landscape of timber trade, few companies manage to balance legacy, quality, and integrity the way H. S. Heng Sawmill Sdn. Bhd. does. As a family-owned enterprise that has stood strong for over 40 years, it not only delivers premium wood products but also embodies the values of honesty and sustainability. This year, the company’s efforts and principles have been recognized on an international stage, earning it a place among Asia’s Top 100 Honesty Brand Awards at the 13th Asia Honesty Awards.
在竞争激烈、变化快速的木材行业中，恒盛木业有限公司以其“传承、品质、诚信”三大核心，成功走出一条稳健的品牌之路。作为一家屹立逾四十年的家族企业，恒盛木业不仅提供优质木材产品，更代表着诚实守信与环保责任。今年，恒盛凭借其扎实表现与经营理念，荣获第13届亚洲诚信大奖——“亚洲百强诚信品牌”，成功将马来西亚木业精神推向国际舞台。
Company Overview | 公司概况
Founded in 1981 by Ybhg Dato’ Sri Gan Cheng Poh, H. S. Heng Sawmill Sdn. Bhd. has grown from a modest local timber operation into a respected regional supplier in the wood industry. Located in Gemas Baru, Johor, the company specializes in sawn timber supply, construction wood wholesale, and customized lumber cutting, with clients across Malaysia, Singapore, and the Middle East. Over the past four decades, the company has become synonymous with trust, transparency, and consistency—qualities that have earned it both long-standing clients and industry recognition. Now led by second-generation director Ms. Gan Xin Ying and Mr. Gan Kok Kuan, H. S. Heng Sawmill continues its legacy with renewed energy and modern perspective, while never forgetting its deep family roots.
Today, H. S. Heng Sawmill employs a team of over 50 skilled professionals and maintains a fleet of transportation vehicles, ensuring timely delivery and strict quality control. The company’s factory is equipped with advanced sawmill technology, enabling it to process large volumes of timber with precision. In a sector that often faces volatility, the company’s resilience lies in its ethical sourcing, robust logistics, and unwavering customer service values. Its location near the Malaysia-Singapore border further gives it strategic advantage in export operations. This operational excellence, combined with a strong foundation in values, makes H. S. Heng Sawmill a trusted name in both domestic and international markets.
恒盛木业有限公司（H. S. Heng Sawmill Sdn. Bhd.）创立于1981年，由拿督斯里颜清宝先生（Dato Sri Gan Cheng Poh）以脚踏实地、诚信经营为核心理念所创办。公司总部位于柔佛州北部的Gemas Baru，主要从事原木与锯材供应、建材批发及木材定制切割等业务，服务网络遍及马来西亚、新加坡及中东国家。经过四十余年的稳健发展，恒盛木业已成为业内信赖度高、口碑优良的木材品牌之一。如今由第二代领导人颜欣颖女士与颜国宽先生接棒，公司以年轻视野延续父辈精神，继续在行业中稳步前行。
目前，恒盛木业拥有超过50位员工与专业团队，并配备完整的运输车队，确保产品准时交付与质量严格把控。工厂配置先进锯木设备，可高效处理大量木材订单。在面临原料价格波动与全球供应链压力的背景下，恒盛凭借其合法采伐、稳定物流与优质服务，展现出极强的抗风险能力。同时，地理位置靠近新马边境，也为其出口业务增添了天然优势。从制度建设到企业文化，恒盛木业凭实力与诚信，逐步奠定了其在本地与海外市场的领先地位。
Business Purpose & Brand Values | 企业使命与核心价值
At its heart, H. S. Heng Sawmill stands for more than just timber—it represents intergenerational values, community respect, and enduring trust. The company is committed to providing high-quality, legally sourced wood while building long-term, stable relationships with customers. Each timber log is carefully selected and processed to meet clients’ varied construction and commercial needs. Integrity is not a slogan here—it’s a business code lived every day. The company also emphasizes environmental responsibility by working only with licensed suppliers and practicing sustainable forestry principles wherever possible. This sense of accountability—towards clients, employees, the environment, and future generations—defines the company’s identity.
From initial wood inspection to final dispatch, every step of the company’s workflow is embedded with strict protocols. H. S. Heng Sawmill has also implemented digital systems to track inventory, monitor cutting accuracy, and document export compliance, allowing them to maintain consistency and traceability. The company actively invests in its workforce by offering training and development programs, reinforcing their commitment to both people and performance. With a philosophy grounded in respect—for the forest, for the workforce, and for the future—H. S. Heng Sawmill upholds a reputation not just for good products, but for doing good business.
恒盛木业所代表的不仅是一块块木材，更是一代又一代传承下来的责任、信任与坚持。企业始终坚持只供应品质优良、合法来源的木材产品，以诚信赢得客户、以服务创造长期关系。每一块木材都经过严格筛选与工艺加工，满足客户在建筑与商业用途上的多样需求。“诚信”不只是口头承诺，而是恒盛每天坚持实践的营运原则。同时，公司也秉持环保责任感，仅与合法供应商合作，并尽可能贯彻可持续林业管理理念，确保企业发展不以牺牲资源为代价。这份对客户、员工、生态与未来世代的责任心，正是恒盛木业最核心的品牌精神。
在操作流程上，恒盛从原木验收、锯切到出货，每一环节都制定标准操作程序，确保流程精准稳定。公司亦导入数字化管理系统，追踪库存状态、记录切割误差、确保出口合规，为客户提供全程透明的合作体验。此外，恒盛重视人才发展，定期为员工提供培训与晋升机会，体现企业“以人为本”的管理理念。在“敬木、敬人、敬未来”的价值观驱动下，恒盛不仅交付好产品，更致力于建立良心企业的标杆形象。
Leadership & Legacy | 企业领导与精神传承
From its inception, H. S. Heng Sawmill has remained a true family business. Founder Dato Sri Gan Cheng Poh built the company brick by brick, cultivating not just a team—but a legacy. Today, under the leadership of Ms. Gan Xin Ying, the company is redefining timber commerce through a balance of tradition and innovation. Ms. Gan, who grew up observing the family business, brings a new generational lens to leadership—focusing on digitalization, branding, team development, and international expansion, while remaining deeply respectful of the values instilled by her father. In her view, H. S. Heng is not just a company, but a living tribute to the dreams and labor of the generation before hers.
In recent years, Ms. Gan has expanded the company’s client base, introduced new services such as tailored timber solutions for interior design firms, and strengthened collaborations with international partners. Her leadership reflects not only operational savvy but also emotional intelligence, as she fosters a workplace culture of empathy and accountability. She views every staff member as a contributor to the company’s journey, believing that legacy is best honored when shared. Under her stewardship, H. S. Heng is becoming a model of how traditional industries can evolve without losing their soul.
自创立以来，恒盛木业始终是一家真正意义上的家族企业。创办人拿督斯里颜清宝以一砖一瓦的精神，亲自带领团队打造出一个坚实品牌，也树立了诚信、坚持与勤奋的典范。如今，由其女儿颜欣颖女士接手领导，公司在传承父辈精神的同时，也逐步迈向数码化、品牌化、团队年轻化与国际市场拓展的新阶段。自小耳濡目染的她，将父亲对事业的热爱与责任感内化为己任，在新一代领导中融合传统与现代，赋予企业新的生命力。在她眼中，恒盛不仅是一家公司，更是对父母一生心血与梦想的最好延续。
近年来，颜欣颖女士积极拓展业务版图，涵盖室内设计公司定制木材解决方案、加强国际市场合作关系，并透过品牌形象重塑提升公司市场辨识度。她在企业管理中展现出过人的执行力与同理心，致力于打造一个重视归属、信任与共赢的工作环境。她相信：“传承不是复制，而是延续与创新的结合。”在她的带领下，恒盛正逐步成为传统产业中兼顾匠心与未来感的典范企业。
Industry Outlook & Sustainable Growth | 未来展望与可持续发展
Looking ahead, H. S. Heng Sawmill is preparing to scale new heights. The company plans to invest in advanced machinery, upgrade its facilities, and streamline its supply chain to better serve a growing international client base. At the same time, it remains committed to being a responsible industry player—promoting legal timber trade, supporting fair labor practices, and educating the next generation about sustainable forestry. As global awareness of environmental issues rises, H. S. Heng Sawmill aims to be at the forefront of ethical wood commerce—not just as a supplier, but as a steward of the industry’s future.
To support its long-term vision, the company is also exploring eco-certified product lines and participating in regional timber forums to shape policy dialogue. It seeks to collaborate with NGOs and forestry experts to strengthen its environmental impact metrics and accountability. Internally, the company plans to digitize more aspects of its operations, from order tracking to inventory automation, enhancing both efficiency and customer experience. In doing so, H. S. Heng Sawmill is not only growing—it is growing with purpose.
展望未来，恒盛木业将继续秉持“稳中求进”的策略，逐步扩充设备、提升产能、优化供应链管理，以更高效的营运模式服务日益增长的本地与国际客户群。同时，企业亦将积极推动合法木材贸易、支持公平劳动与员工培训，并在可持续林业教育方面发挥示范作用。随着全球对环保议题的关注度日益升高，恒盛木业也希望能成为推动行业转型的关键力量——不仅是木材供应商，更是整个行业诚信与可持续理念的实践者。
为了落实更长远的企业愿景，公司正计划推出绿色认证产品系列，并参与区域性林业论坛，与政策制定者展开对话。恒盛也将与环保组织与林业专家展开合作，进一步建立企业永续经营的量化指标体系。同时，企业也正推进内部数字转型，例如导入自动化库存与订单追踪系统，提升整体营运效率与客户满意度。在未来的道路上，恒盛木业不仅追求增长，更追求“有意义的成长”。
Connect with Us 和我们联系
📍 Address 地址：No.21, (First Floor) Jalan Orkid 1, Taman Megah, 73400 Gemas Baru, Segamat, Johor, Malaysia.
📞 Tel 电话：+6079482000
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