With integrity as their compass and quality as their promise, Hap Fatt Marine Products Sdn Bhd has emerged as an award winner of the Asia’s Top 100 Honesty Brand Awards at the 13th Asia Honesty Awards. From product safety to ethical governance, the company sets a new standard in the frozen seafood industry.
以责任铸诚信，以品质赢未来。作为冷冻海产行业的创新标杆，Hap Fatt Marine Products Sdn Bhd 在本届亚洲诚信大奖中荣膺亚洲百强诚信品牌大奖，展现其在产品安全、企业治理与可持续发展方面的卓越表现。
Corporate Profile & Purpose
深海之选 · 品牌航程
Established in 2013, Hap Fatt Marine specializes in the production and export of frozen and Individually Quick Frozen (IQF) seafood, serving both local and international markets. Under the leadership of its founders, Ng Meng Chuan and Kee Kwang Hua, the company adheres to the principles of quality, transparency, and responsibility, and has obtained top-tier certifications including HACCP, GMP, HALAL, MESTI, GACC, ISO 9001:2015, among others.
自2013年成立以来，Hap Fatt Marine 一直专注于冷冻与IQF（单体速冻）鱼类及海产的生产与出口，产品遍布本地与国际市场。在两位创办人黄铭川与纪光华的领导下，企业秉持”品质、透明、责任”的核心理念，全面通过HACCP、GMP、HALAL、MESTI、GACC、ISO等多项国际认证，成为值得信赖的全球供应商。
Entrepreneurial Leadership: Ng Meng Chuan
舵手领航 · 企业家精神
Mr. Ng Meng Chuan, one of the Founder and Managing Director of Hap Fatt Marine Products Sdn Bhd, has led the company from a modest family business to a globally recognized name in the frozen seafood sector. With a firm belief in quality and integrity, he cultivates a values-driven culture while empowering teams, advancing sustainability, and giving back to the community. His leadership exemplifies resilience, responsibility, and long-term vision.
黄铭川先生是Hap Fatt Marine的创办人兼董事经理之一，自创业伊始便秉持“品质为本、诚信为根”的信念，引领企业从本地家庭作坊成长为享誉国际的冷冻海产品牌。他不仅在经营上高瞻远瞩，更关注员工成长与社区共融，倡导“以人带业”，打造具有凝聚力与使命感的企业文化。
Integrity as a Corporate Standard
信之有道 · 诚信治理
Integrity is embedded in Hap Fatt’s governance. The company ensures traceability, food safety, and environmental compliance across its supply chain. Internally, a culture of honesty and continuous improvement drives performance, while ethical sourcing and fair trade are maintained externally.
Hap Fatt Marine 在企业治理上贯彻透明原则，保障食品安全、产品可追溯性，并严格执行环保与合规标准。全供应链遵循公平采购、责任来源，内部倡导诚信文化与持续改进，确保每一个流程皆符合道德与法规。
IQF Product Excellence
锁鲜之道 · 旗舰产品
Asia Honesty Product Awards winner IQF Fish & Seafood products utilize advanced IQF technology to freeze items individually, preserving texture, freshness, and ease of portioning. Wild-caught from pristine waters in the South China Sea, the seafood is additive-free, high in protein, and processed under strict quality control including metal detection and food safety certifications.
亚洲诚信大奖获奖产品 IQF Fish & Seafood 采用单体速冻技术，能独立锁鲜、避免结块，方便分装，减少浪费；产品选自南中国海洁净海域的野生鱼种，无人工添加剂，富含蛋白。工厂配备金属探测系统，并通过多项食品安全检测认证。
Certifications & Testimonials
全球认证 · 品质见证
Certified by HACCP, GMP, MESTI, HALAL, GACC, and ISO 9001:2015, Hap Fatt’s products are widely praised for their consistent quality, flexible packaging, and freshness, serving both foodservice and retail sectors globally.
公司产品获得HACCP、GMP、MESTI、HALAL、GACC及ISO 9001:2015认证。客户反馈产品新鲜、规格稳定、包装灵活，适用于餐饮、零售等多领域，深受国内外客户信赖。
Social Commitment & CSR
责任蓝图 · CSR与社区关怀
Hap Fatt actively engages in CSR by supporting underprivileged communities, school programs, and food assistance for low-income families. Environmentally, the company reduces its carbon footprint through energy-efficient operations and sustainable sourcing.
Hap Fatt Marine 主动投入社会回馈，支持弱势社区、学校资助计划，并帮助低收入家庭提供粮食援助。环保方面，致力于减少碳足迹、采用节能设备并推动可持续海产捕捞。
Industry Vision & Sustainable Growth
扬帆远航 · 产业使命与未来愿景
As an industry leader, Hap Fatt promotes sustainable fisheries, invests in staff training, and drives digital innovation. The company aims to expand export markets, scale production, and adopt eco-friendly packaging to lead the industry toward a greener, more transparent, and globally competitive future.
作为行业引领者，公司积极推动海产可持续发展与行业自律，强化员工培训、技术创新与数字转型。未来将拓展出口市场、提升产能，并推广环保包装，持续引领行业向绿色、诚信、国际化方向前行。
Connect with Us 和我们联系
Website: www.hapfatt.com.my
Facebook: Hap Fatt Marine Products
Contact Number: +601031313145
Email: sales@hapfatt.com.my