In a competitive dining landscape, few brands have succeeded in balancing authenticity, innovation, and customer connection the way Xiao Long Xing Jiang Hu has. Known for redefining the hotpot dining experience in Johor Bahru, the brand has now earned international acclaim by winning the 13th International Prestige Brand Awards 2025 – Brand of the Year Awards, a testament to its consumer trust, operational excellence, and cultural resonance.
在竞争激烈的餐饮市场中，“小龙行江湖”以其独特的品牌文化、创新的用餐体验及顾客至上的理念，成功塑造了新山最具人气的中式火锅品牌。如今更荣获第13届国际至尊品牌大奖之2025年度品牌大奖，这不仅是消费者信赖的肯定，更是其品牌力与国际潜力的强力认证。
Established in 2019, Xiao Long Xing Jiang Hu specializes in buffet-style hotpot experiences tailored to a wide range of customer preferences. From the Classic Buffet with over 80 curated items to the Premium and Luxury Buffets that showcase top-tier delicacies like Japanese Wagyu, abalone, giant prawns, and live crabs, the brand strikes a rare balance between affordability and indulgence. Adding to the culinary journey, the in-store China BBQ brings the authentic, bold flavors of Sichuan and Chongqing-style barbecue under the same roof, making it a truly immersive Chinese dining experience.
小龙行江湖创立于2019年，致力于打造“高品质、强风味、实惠价”的一站式中式火锅与烧烤自助体验。从包含80多道精选涮品的经典自助套餐，到主打日本和牛、鲍鱼、大头虾等顶级食材的御品自助套餐，共提供超过120道菜色，充分满足不同食客的口味与预算需求。此外，品牌也融入了中国烧烤元素，带来原汁原味的川渝烧烤，让顾客在同一家店内即可享受多重中式风味体验。
Driven by a mission to deliver “high-quality, character-rich, and warmly hospitable dining,” the brand’s vision is to expand into a nationwide chain within the next decade. Their dedication to seasonal gifting—such as rice dumplings for Dragon Boat Festival and sweet tangyuan during Winter Solstice—expresses a deeply rooted cultural empathy that customers cherish.
品牌秉持“提供高质量、有特色、亲切的美食体验”为使命，未来十年将迈向全国连锁发展愿景。逢年过节时，店家还会为顾客奉上汤圆或粽子等节令佳品，以感恩回馈之心，传递家的温度与文化的厚度。
Perhaps most impressively, Xiao Long Xing Jiang Hu has amassed over 12,000 genuine customer reviews on Google with an outstanding average rating of 4.8 stars. In the past year alone, the brand doubled its revenue and broke the million-ringgit mark in monthly sales—an achievement rarely seen in the local F&B scene.
令人瞩目的是，截至目前品牌在 Google 平台获得了超过12,000条真实客户评价，平均评分高达4.8颗星。在刚过去的一年中，更实现营业额同比增长100%，并创下单月破百万营收的佳绩，稳坐柔佛餐饮市场的龙头地位。
Brand Differentiation 品牌差异化优势
Unlike conventional buffet models, Xiao Long Xing Jiang Hu brings restaurant-grade service and plating aesthetics into the self-service domain. Every dish is crafted with care, every corner designed for comfort, and every festival turned into a moment of customer appreciation. This fusion of culinary quality, price transparency, and emotional connection sets the brand apart as a rare gem in the mass-market segment.
小龙行江湖打破传统自助餐“量多价廉、服务随意”的印象，融合餐厅级服务标准与自助餐自由度，不仅餐品精致、环境舒适，更以节日关怀与贴心互动赢得顾客芳心。在餐饮大众市场中，难得地做到了品质、价值与情感连接三者兼顾。
Winning the 13th International Prestige Brand Awards 2025 – Brand of the Year Awards is more than just a milestone; it signals the brand’s readiness to scale with its core values intact—offering excellence, warmth, and authenticity, plate by plate, city by city.
此次荣膺“第13届国际至尊品牌大奖之2025年度品牌大奖”，不仅是小龙行江湖迈向品牌化、规模化的关键一步，更是其坚持初心、持续创新、温情待客的荣耀见证。
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