In a fast-moving digital marketplace, few brands can claim both explosive growth and deep-rooted integrity. Pearl Lady, created by XJ Global Century, is one such brand. From a solo livestream to becoming Malaysia’s No.1 pearl jewelry platform, Pearl Lady has won the trust of thousands through consistency, transparency, and personalized service. At the 2025 Asia Honesty Awards, the brand received triple recognition: Asia Honesty Enterprise Awards for XJ Global Century, Asia Honesty Entrepreneur Awards for founder Jessie XJ), and Asia Honesty Product Awards for its signature SM 101 Pearl Lady Collection, and Asia’s Top 100 Honesty Brand Awards 2025 for the whole group.
在电商飞速发展的时代，很少有品牌能同时兼顾爆发式成长与深厚诚信根基。“珍珠夫人”正是其中之一。由 XJ Global Century 创立，从一人直播起步，到成为全马第一珍珠珠宝平台，珍珠夫人以稳定、透明、用心服务赢得了客户信任。在2025年度亚洲诚信大奖上，该品牌荣获三项大奖：亚洲诚信企业大奖（XJ Global Century ）、亚洲诚信企业家大奖（Jessie XJ）、亚洲诚信产品大奖（SM 101 珍珠夫人系列产品）、以及亚洲百强诚信品牌大奖2025。
From Humble Livestream to National Brand 从一场直播到全马第一
Founded in 2017 by Jessie XJ—affectionately known as “Madam Pearl”—the Pearl Lady brand began with a single livestream and zero industry background. Driven by her genuine personality and product knowledge, Jessie grew the business organically into a full-scale pearl jewelry brand offering over 1,000 exclusive designs. Today, it is the most followed and trusted pearl jewelry livestream brand in Malaysia.
“珍珠夫人”品牌由 Jessie XJ 创办于2017年，当时她对珠宝毫无背景，仅靠一部手机开启人生第一场直播。靠着真实性格与产品用心，她一步一脚印将事业做大，发展为拥有超1000款原创设计的全马最大珍珠珠宝平台。如今，“珍珠夫人”已成为马来西亚最受欢迎与信赖的珠宝直播品牌。
Meet the Entrepreneur 企业家的初心与坚持
Jessie XJ holds a gemologist license and designs most of the brand’s collections herself. She travels monthly to source pearls directly from Japan, Vietnam, Hong Kong, and Thailand—ensuring authenticity, ethical sourcing, and premium quality. Every design is a balance of tradition and trend, curated to empower women with elegance and confidence.
品牌创办人 Jessie XJ 同时是一名珠宝鉴定师与珠宝设计师。她每月亲赴日本、越南、香港、泰国等地采购珍珠，确保每一颗都来源可靠、质量上乘。她设计的作品结合传统与时尚风格，让女性配戴的不只是饰品，更是一份自信与气质。
Livestream as Lifestyle 直播，是服务，更是陪伴
Pearl Lady runs three daily livestreams from Monday to Saturday, including a premium session personally hosted by Jessie. The brand has cultivated a loyal following, with viewers tuning in not just to shop—but to connect. Customers describe the broadcasts as “companionship and confidence” in one. An in-house team manages all post-sale services within three working days, from returns to queries.
品牌每周一至六固定三场直播，晚间由小J亲自主持“主打精选”专场。对许多顾客来说，直播不仅是购物，更是日常生活的一部分。品牌售后团队也建立完整系统，承诺所有问题三天内响应处理，赢得顾客长期信赖。
Integrity Is in the Details 诚信，藏在每一颗珍珠中
Pearl Lady only partners with legally certified suppliers, refuses dyed or synthetic pearls, and ensures ecological sustainability. The brand actively supports single mothers and low-income women through job training and partnerships. It has organized charity sales and donated portions of revenue to local causes—showing that business and compassion can go hand in hand.
珍珠夫人坚持只与合法供应商合作，拒绝染色或假冒产品，并关注生态环保。品牌也致力于女性赋能，帮助单亲妈妈与低收入妇女提供就业培训，透过义卖等方式回馈社会。诚信，不只是理念，而是日常坚持的行动。
Looking Ahead 未来展望
Jessie is currently developing a brand-exclusive mobile app featuring live shopping, membership rewards, and customization services. Plans are underway for offline showrooms and global expansion—bringing Malaysian pearl craftsmanship to the international stage.
小J 正在开发品牌专属App，整合直播、积分、定制与售后功能，并计划设立线下体验店，全面提升顾客互动与体验感。未来，她希望将马来西亚的珍珠原创设计推向亚洲与欧美市场，展现在地珠宝的魅力。
Connect with Us 和我们联系
Facebook: @Xjlivemall168
Phone: +601159890051
Email: xjglobal1001@gmail.com