DFM PROSPER SDN BHD, founded by Dr. Ting Yew Chai and headquartered in Daro, Sarawak, continues to redefine community commerce by staying rooted in integrity, service, and long-term commitment. Winning the Asia’s Top 100 Honesty Brand Award for the fourth consecutive year in 2025 is not just a celebration of achievement—but a reaffirmation of values. The company, which began as a single fresh mart, has evolved into a diversified community ecosystem encompassing groceries, electrical goods, food courts, laundry services, and logistics. With over 70 trusted supplier partnerships and a growing service base supporting over 70,000 residents, DFM Prosper has become a symbol of grassroots prosperity fueled by ethical enterprise. This recognition marks not only a business milestone, but also a cultural beacon for future generations of business builders in Malaysia.
DFM PROSPER SDN BHD 由马来西亚杰出青年企业家陈友才博士创办，总部位于砂拉越达佬，一直坚持以诚信立业、服务社区为核心。连续四年荣膺亚洲百强诚信品牌大奖，不只是对其业务扩展的肯定，更是对其价值观与文化信仰的最高礼赞。从一个生鲜超市起步，DFM 发展成为涵盖杂货、电器、美食广场、洗衣服务与运输物流等多元商业生态，服务覆盖达佬及玛都地区逾7万人口，与超过70家供应商长期合作，已成为东马社区商业的标杆。此次获奖，不只是荣耀的象征，更是企业文化深耕人心、代代传承的见证。
Founded in 2017 by Dr. Ting Yew Chai, Malaysia Top 20 Entrepreneur, DFM PROSPER SDN BHD began as a modest grocery business aimed at elevating the daily lives of residents in Daro, Sarawak. Over the years, it has evolved into a full-spectrum community retail and logistics provider that supports over 70,000 people in the Daro and Matu districts. The brand’s cornerstone, Daro Fresh Mart, is more than a supermarket—it’s a place of dignity, affordability, and access to daily essentials for all. With the vision to empower local livelihoods, Dr. Ting created a business grounded in transparency, halal compliance, and customer-first service. DFM PROSPER SDN BHD 由马来西亚20大杰出青年企业家陈友才博士于2017年创立，总部位于砂拉越达佬。企业以旗下主打品牌 Daro Fresh Mart 生鲜超市为起点，成为达佬地区唯一一家专注厨房与家庭日用品的专业超市，为社区居民提供了亲民、透明、安全、便捷的购物环境。
What makes DFM unique is its commitment to community wellbeing. The company has expanded to include Daro Dobi (coin-operated laundry), Daro Food Court, DFM Electrical, and logistics services—all underpinned by a single motto: ‘Customer First, Convenience Always.’ Rather than following market trends, DFM builds from the ground up by listening to its customers and prioritizing their quality of life.
公司秉持“诚信经营、顾客至上”的核心理念，明确标价、标示有效日期，全面符合清真标准，同时设有“100%满意或退款”政策，真正做到“零压力购物”，深受顾客欢迎。现已扩展至 Daro Dobi 投币洗衣店、Daro Food Court 美食广场、DFM Electrical 电器商店及配送物流服务，建立起一站式社区生活服务平台。
DFM ensures product transparency with clear price tags, expiry labels, and halal certification. Their ‘100% satisfaction or refund’ policy is a bold declaration of trust. Customers are not just buyers—they are part of a growing community. Employees are trained to handle feedback respectfully and efficiently, while team leaders are taught to lead by example.
DFM 坚持产品透明原则，所有商品皆明码标价、清楚标示有效期限，并全面通过清真认证。“100%满意或退款”政策不仅是服务承诺，更是一种对消费者的信任宣言。在 DFM，顾客不只是买家，更是品牌共同成长的一部分。员工皆接受尊重与高效应对反馈的培训，而团队主管则以身作则，带领团队前行。
Dr. Ting believes leadership is not about authority, but about influence and example. He invests heavily in training, offering consistent workshops and upskilling programs. Internal promotions are prioritized, creating a loyal and empowered workforce. Women and youth are especially encouraged to take on leadership roles, making the company inclusive and forward-thinking.
陈博士深信，领导力并非来自权利，而是影响力与榜样作用。他高度重视人才培育，持续举办各类培训与技能提升课程，并优先内部晋升机制，打造稳定忠诚、具备执行力的团队。DFM 特别鼓励女性与青年承担领导职务，积极营造多元包容、前瞻进取的企业文化。
In terms of Corporate Social Responsibility, DFM walks the talk. The company frequently donates food to flood victims and low-income families. It works with local schools on student nutrition and welfare programs. Most notably, DFM also supports small-scale farmers and vendors—offering shelf space and consistent payments to boost rural economies.
在企业社会责任方面，DFM 定期向水灾灾民与贫困家庭捐赠食品，与本地学校开展福利合作项目，并大力支持小型农民与供应商，协助他们进入更大的消费市场，推动本地农业与商业生态良性循环。
DFM has earned consistently high praise from its customer base, including five-star Google reviews that commend the company’s honesty, product freshness, and fair pricing. Its suppliers also trust DFM’s ethical standards and timely payment terms. With over 70 supplier partnerships, DFM maintains a highly stable supply chain that ensures quality and cost-efficiency.
DFM 一直以来深受顾客好评，Google 上的五星评价中，不乏对其“诚信经营、产品新鲜、价格合理”的肯定。供应商同样信赖 DFM 的道德标准与准时结账机制。目前 DFM 已与超过 70 家供应伙伴建立稳定合作关系，确保供应链长期高效、品质可靠、成本控制得当。
Looking ahead, DFM plans to expand to more underserved rural towns and suburban markets. A mobile app is under development to support remote ordering and logistics. Additionally, DFM aims to implement eco-friendly packaging solutions and introduce green product lines.
展望未来，DFM 计划进军更多尚未充分服务的乡镇与郊区市场，同时开发品牌专属移动应用，支持远程下单与物流配送。此外，公司也积极筹备导入环保包装方案与绿色产品系列，持续迈向更可持续、更具社会责任感的发展道路。
Winning the Asia’s Top 100 Honesty Brand Award 2025 for the fourth consecutive year reflects more than just market success. It reflects DFM’s unwavering principles, human-centered mission, and bold vision for Malaysia’s future in ethical community business. DFM is not just a business—it is a way of life grounded in trust, care, and collective growth.
四度荣膺亚洲百强诚信品牌大奖，是对 DFM 持续深耕社区、稳定成长、坚守初心的高度认可。未来，公司计划进一步拓展郊区据点，并开发移动应用与绿色包装方案，在“便利、实惠、有温度”的路上持续前行，成为马来西亚本土最具信赖感的诚信品牌典范。