在不断变化的时尚美容界，新中式护肤正成为下一个风口，而Cheryl以其独特的视角和坚定的信念，在这一趋势中脱颖而出。作为一名从服装设计师转型为护肤产品电商企业家的她，不仅在时尚领域有着独到见解，更深入探索护肤的本质，着手创立Yeotaskin，致力于结合中医与现代科技的天然草药护肤，帮助广大受敏感肌肤和痘痘问题困扰多年的消费者。
Cheryl曾是一名游走中港两地的服装设计师，职业生涯的高度压力加剧了她的皮肤问题。一次偶然的工作旅行中，她结识了一位即将退休的中医师。这位中医师为她推荐了独家的中草药护肤配方，经过一段时间的使用，Cheryl的皮肤状况显著改善。这次经历激发了她创立自己的护肤品牌的想法。2019年，Cheryl与这位中医师签订合同，正式成立了Yeotaskin。经过一年的精心筹备，品牌应运而生，专注于生产手工天然草药护肤产品，并在马来西亚全国销售。品牌的理念是“Be organically you，让美回归自然”，希望帮助面临肌肤问题的人们找回自信。然而，创业并非易事。Cheryl在创业过程中面临过各种挑战，外界的质疑声不断，但她始终坚守信念，坚信不放弃才是通向成功的关键，认为困难往往是成长的契机，只有坚持下去，才能迎来转机。
如今，Yeotaskin已经成功帮助无数顾客改善了皮肤问题，产品广受好评。Cheryl和她的团队注重产品研发与创新，不断改进配方，同时还关注团队成员的职业发展，鼓励他们实现个人梦想。她认为，创业者必须具备坚定的内心和勇于冒险的精神，并且强调执行力的重要性，敢于迈出第一步是通向成功的关键。此外，她坚信诚信与团队合作是企业成功的重要基石。展望未来，Cheryl计划继续推动Yeotaskin的发展，打造更优质的护肤产品，同时开设实体店，让更多人了解并体验这一融合中医精髓与现代科技的护肤品牌。
In the ever-evolving world of fashion and beauty, New Chinese-style skincare is emerging as the next big trend. Cheryl, with her unique perspective and unwavering belief, has stood out in this growing wave. Once a fashion designer traveling between China and Hong Kong, Cheryl transitioned into the world of skincare entrepreneurship, bringing her deep insights from the fashion industry to the beauty sector. She founded Yeotaskin, a skincare brand that combines traditional Chinese medicine with modern technology, using natural herbal remedies to help those struggling with sensitive and acne-prone skin.
Cheryl’s journey into skincare was inspired by her own struggles with skin problems caused by the high-stress demands of her career. During a work trip, she met a retiring traditional Chinese medicine (TCM) practitioner who introduced her to an exclusive herbal skincare formula. After using the formula, Cheryl experienced significant improvements in her skin. This life-changing experience sparked the idea of creating her own skincare brand. In 2019, Cheryl partnered with the TCM practitioner and officially launched Yeotaskin after a year of careful planning. The brand specializes in handcrafted herbal skincare products and has since expanded nationwide across Malaysia. With the motto “Be organically you,” Yeotaskin promotes natural beauty and confidence by helping individuals with chronic skin issues regain their self-esteem. However, Cheryl’s entrepreneurial path was not without challenges. She faced skepticism from outsiders and dealt with numerous obstacles, but her persistence and belief in her vision kept her going. Cheryl firmly believes that challenges provide opportunities for growth, and only by persevering can one find success. Her experience demonstrates that obstacles are often the gateway to breakthroughs.
Today, Yeotaskin has successfully helped countless customers improve their skin, earning widespread acclaim for its effectiveness. Cheryl and her team prioritize product innovation and development, continually refining their formulas to meet the needs of their growing customer base. Cheryl also emphasizes the importance of fostering personal growth within her team, encouraging them to pursue their own dreams. She believes that entrepreneurship requires resilience, a willingness to take risks, and strong execution. In her view, integrity and teamwork are the cornerstones of any successful business. Looking ahead, Cheryl plans to further expand Yeotaskin by developing more high-quality skincare products and opening physical stores. She is dedicated to making Yeotaskin a household name, offering more people the chance to experience the unique fusion of traditional Chinese medicine and modern skincare technology that her brand embodies.